Advances in Marketing & Technology
Technology has already changed the world of business in many ways. It has allowed businesses to grow on a global scale quicker and easier than ever before, it has also diversified most companies marketing strategies due to the prominence of social media and the use of the internet. These are just two examples of how technology has changed business to this day. This article outlines some of the key areas in technology that can be used to the advantage of businesses this year:
Accounting and Bookkeeping
Cloud-based accounting and bookkeeping services have soon become very popular with both the accounting industry and business looking for accounting services. Essentially, these cloud-based platforms have made accounting and bookkeeping incredibly easy. In the case of some smaller businesses, it can take out the need to have an accountant altogether, consequently lowering costs. It also gives a real time overview of a business’s financial position, which can be very beneficial when it comes to fast decision making.
Having all transactions going through one system can be very efficient and easy to manage. This is why it is predicted that 90% of small and medium businesses are likely to move over to cloud-based accounting by 2020.
Skype is extremely useful for businesses with clients, partners or colleagues located around the world. It allows them to easily communicate without the need for travel. It is very cost effective and efficient for businesses to use when holding things such as international client meetings or conference calls with people based in various locations. It is preferred by businesses due to its ability to connect people with any kind of device seamlessly from any location, as long as there is an internet connection. Not only has it made businesses more cost effective and efficient, it has also allowed business to expand massively overseas which may not previously have been possible, due to the high costs and inconvenience issues involved with contacting clients.
With tools such as this, the potential for new businesses to develop from anywhere in the world is much greater than it has ever been.
Using social media as a form of marketing is becoming extremely popular with businesses and with good reason, it allows businesses to advertise at little to no cost. Posting marketing material on platforms such as Facebook or Instagram is free, but there is also the option to use paid advertising as well. Facebooks paid advertising offers an extremely effective marketing strategy where the ads are targeted specifically to the people who are most likely to buy and only charges the business for clicks on the ads (much like Google PPC), this makes it incredibly cost effective in comparison to other methods of advertising. This is the case with many other social media platforms, such as Youtube or Twitter.
Many people believe that email marketing is ineffective, but if structured correctly and targeted at the right people it has the potential to be one of the best forms of advertising available. Not only can it be a good way of grabbing their attention, but it is also very cheap. Emails are free to send, but the cost of automated emails to a large audience is minimal.
The two most effective ways of directing Google traffic to a website are paid advertising and organically through Google search.
Search Ads are the most popular form of Google advertising; these are the ads that appear above the organic listings in the Google search results. One of the advantages of this method is that it allows companies to instantly rank at the top of the search results for their chosen keyword, but the competition for more popular keywords can drive the price drastically up. Google Ads are recognised by the ‘Ad’ on their listings.
Ranking in the organic search results is a great way to attract customers to your website, partly due to its less intrusive appeal. It is not often viewed as advertising by consumers, so they often trust the organic search results more than the paid ads featured at the top of the page. This is proven by statistics showing that 85% of people will skip past the ads and only click on websites from the organic listings. Obviously, higher ranking positions receive more people to their website. So, to achieve optimal Google rankings, businesses will often hire an SEO company to do the work for them.