All online businesses know that the design of a website is very important. Badly designed websites can result in companies losing out of sales, as buyers flock to more professional websites that have better functionality and navigability. Poor design can also reflect badly on a company’s reputation with existing customers, as they become frustrated trying to navigate the site. In this short article, however, we are only going to focus our attention on web design tips for maximizing lead generation.
Basically, the most important factor for maximum lead generation this year is ensuring your website is mobile friendly. Smartphones and tablets are now the most popular devices people use to browse the web, so it’s important that your website renders on all mobile browsers. It is probably simplest to use a responsive web design theme, but many businesses still prefer to maintain two separate websites: a mobile version and a desktop version. It just depends on how much time and money you have to spend on maintenance costs as the Marketing Agency Dublin explains.
To ensure a website generate leads, you need to layout a web page, so that visitors are enticed to provide you with their contact details. If you offer an email newsletter, make sure the signup form has a prominent placement and it not placed in a tiny box near the page footer. In general, it is best to avoid popups, as most people find them very annoying. However, an exit popup can be a surprisingly effective way to turn a visitor into a lead. A simple message saying “remember to bookmark this page” can increase the chances of the visitor making a repeat visit to your website.
The color scheme and fonts used on your website are also important to generating leads. You can learn more about the best colors and fonts to use by reading any good marketing psychology book. There are certain colors and fonts that when used together can positively subconsciously influence a person’s view of your business. You can, of course, skip the reading and visit other successful websites to get some quick, free ideas for the best colors to use to increase engagement.
One great local company that has an excellent reputation is Leadsfest – Web Design Company Monaghan, they can also be reached at their wordpress 2.0 property – https://webdesignermonaghan.wordpress.com/
If you are not sure where to begin when it comes to web design for successful lead generation, you should consider hiring the services of a professional website design company. There are many great website design firms online and many of them have an extensive background in online marketing.