Technology is Changing Businesses in a Big Way

Advances in Marketing & Technology

Technology has already changed the world of business in many ways. It has allowed businesses to grow on a global scale quicker and easier than ever before, it has also diversified most companies marketing strategies due to the prominence of social media and the use of the internet. These are just two examples of how technology has changed business to this day. This article outlines some of the key areas in technology that can be used to the advantage of businesses this year:


Accounting and Bookkeeping

Cloud-based accounting and bookkeeping services have soon become very popular with both the accounting industry and business looking for accounting services. Essentially, these cloud-based platforms have made accounting and bookkeeping incredibly easy. In the case of some smaller businesses, it can take out the need to have an accountant altogether, consequently lowering costs. It also gives a real time overview of a business’s financial position, which can be very beneficial when it comes to fast decision making.

Having all transactions going through one system can be very efficient and easy to manage. This is why it is predicted that 90% of small and medium businesses are likely to move over to cloud-based accounting by 2020.



Skype is extremely useful for businesses with clients, partners or colleagues located around the world. It allows them to easily communicate without the need for travel. It is very cost effective and efficient for businesses to use when holding things such as international client meetings or conference calls with people based in various locations. It is preferred by businesses due to its ability to connect people with any kind of device seamlessly from any location, as long as there is an internet connection. Not only has it made businesses more cost effective and efficient, it has also allowed business to expand massively overseas which may not previously have been possible, due to the high costs and inconvenience issues involved with contacting clients.

With tools such as this, the potential for new businesses to develop from anywhere in the world is much greater than it has ever been.



Social media

Using social media as a form of marketing is becoming extremely popular with businesses and with good reason, it allows businesses to advertise at little to no cost. Posting marketing material on platforms such as Facebook or Instagram is free, but there is also the option to use paid advertising as well. Facebooks paid advertising offers an extremely effective marketing strategy where the ads are targeted specifically to the people who are most likely to buy and only charges the business for clicks on the ads (much like Google PPC), this makes it incredibly cost effective in comparison to other methods of advertising. This is the case with many other social media platforms, such as Youtube or Twitter.

Email marketing

Many people believe that email marketing is ineffective, but if structured correctly and targeted at the right people it has the potential to be one of the best forms of advertising available. Not only can it be a good way of grabbing their attention, but it is also very cheap. Emails are free to send, but the cost of automated emails to a large audience is minimal.

Google traffic

The two most effective ways of directing Google traffic to a website are paid advertising and organically through Google search.

Search Ads are the most popular form of Google advertising; these are the ads that appear above the organic listings in the Google search results. One of the advantages of this method is that it allows companies to instantly rank at the top of the search results for their chosen keyword, but the competition for more popular keywords can drive the price drastically up. Google Ads are recognised by the ‘Ad’ on their listings.

Ranking in the organic search results is a great way to attract customers to your website, partly due to its less intrusive appeal. It is not often viewed as advertising by consumers, so they often trust the organic search results more than the paid ads featured at the top of the page. This is proven by statistics showing that 85% of people will skip past the ads and only click on websites from the organic listings. Obviously, higher ranking positions receive more people to their website. So, to achieve optimal Google rankings, businesses will often hire an SEO company to do the work for them.



Digital Marketing Tips for Business

A Quick Guide On SEO For Business

When it comes to getting more customers, you need to do SEO on your website to get more organic traffic. The more traffic you get to your business website, the more sales and inquiries you will get, which will lead to more profits.

In order to get more organic traffic, your website will need to be on the first page of Google and in one of the top three positions. So, in order to get these rankings, you will need to do proper On-page and off-page SEO.

On-page SEO is as simple as finding the right long tail keywords for your business and optimising each page on your website for those keywords. You should focus on keywords that have at least 50+ searches per month to ensure you get traffic when you rank for those keywords.

Once you have your keyword list, you can optimise each page by using the main keyword in the title and URL of the page. You can then sprinkle other keywords throughout the copy so you can rank for them as well.

Next, you will have to get backlinks for your website. Social backlinks are extremely effective and will help your website to build trust and authority. In order to get these backlinks, simply build out profiles on as many social sites that you can find such as Facebook, Instagram, Twitter etc.

If you don’t have time, there are companies who can help to create your profiles like Know’em and Konker SEO Outsourcing or you could speak to a local Irish SEO company like NiSEO who specialise in ranking client websites.

Once you have built these profiles, be sure to link back to your business website. You can then buy social link profiles so you can get some social activity on these profiles, which will strengthen them.

In conclusion, we have just covered a few SEO tips that will help you to improve your rankings. Once your rankings increase, you will get more traffic and customers which will make your business thrive.

The Future of Technology

As Technology Advances Can Business Keep Up?


The UK is one of the fastest growing business technology hubs in the world, and when something is coming that will radically accelerate the speed of commerce, you’re likely to see it in the UK first.

At Future Technology Trends we have eyes all over the world looking for fast breaking technologies that are going to change the way that business is done forever. From micro banking to mobile phone credit card capabilitites, we see these trends first.

Stay tuned for tomorrows news on technologies you want today!