Top Tips For Web Design For Lead Generation

All online businesses know that the design of a website is very important. Badly designed websites can result in companies losing out of sales, as buyers flock to more professional websites that have better functionality and navigability. Poor design can also reflect badly on a company’s reputation with existing customers, as they become frustrated trying to navigate the site. In this short article, however, we are only going to focus our attention on web design tips for maximizing lead generation.

Basically, the most important factor for maximum lead generation this year is ensuring your website is mobile friendly. Smartphones and tablets are now the most popular devices people use to browse the web, so it’s important that your website renders on all mobile browsers. It is probably simplest to use a responsive web design theme, but many businesses still prefer to maintain two separate websites: a mobile version and a desktop version. It just depends on how much time and money you have to spend on maintenance costs as the Marketing Agency Dublin explains.



To ensure a website generate leads, you need to layout a web page, so that visitors are enticed to provide you with their contact details. If you offer an email newsletter, make sure the signup form has a prominent placement and it not placed in a tiny box near the page footer. In general, it is best to avoid popups, as most people find them very annoying. However, an exit popup can be a surprisingly effective way to turn a visitor into a lead. A simple message saying “remember to bookmark this page” can increase the chances of the visitor making a repeat visit to your website.

The color scheme and fonts used on your website are also important to generating leads. You can learn more about the best colors and fonts to use by reading any good marketing psychology book. There are certain colors and fonts that when used together can positively subconsciously influence a person’s view of your business. You can, of course, skip the reading and visit other successful websites to get some quick, free ideas for the best colors to use to increase engagement.

One great local company that has an excellent reputation is Leadsfest – Web Design Company Monaghan, they can also be reached at their wordpress 2.0 property –

If you are not sure where to begin when it comes to web design for successful lead generation, you should consider hiring the services of a professional website design company. There are many great website design firms online and many of them have an extensive background in online marketing.

Tips To Help You Market Your Company On The Internet

If you want to market your company online, you need to know what to do. That way, you can reach out to your target audience without any trouble. There are a lot of ways to reach out to potential customers, so take your time and do your research before marketing to anyone.


When you first start with marketing, you want to learn who your target audience is. That way, you know who you’re going to have to reach out to when you do marketing in any form. You don’t want to try to market to everyone all at once because that just wastes your resources and time. When you can figure out who is likely to be interested in your company, you can easily come up with a plan to market to them. You’re going to want to find out where your target audience hangs out online so you can put your ads up there.

Broadly speaking digital marketing techniques are the same all over the world, but there can be some cultural nuances, see the NI SEO country guides below –

Ni SEO Company Australia

Ni SEO Company New Zealand

Ni SEO Company UAE

Marketing online is only something you should do if you’re willing to watch over the statistics on your website and for your business in general. You want to know when something works and you also want to know when something fails so you don’t make the same mistake twice. When you are marketing, keep an eye on your company’s statistics so you can repeat what brings you success. Most web hosts have built in statistic programs you can use to look at how many people are visiting your website and where they came from online.


You now know a little more about marketing your company online. You need to come up with a good strategy before you market to anyone. That way, you can come out of this with the right results. Getting more customers is easy when you market online in the right way.

For further information on the online marketing process you can view the guides from Ni SEO –

Ni SEO Company at Applegate

Ni SEO on Disqus

E27 – Ni SEO Company


Technology is Changing Businesses in a Big Way

Advances in Marketing & Technology

Technology has already changed the world of business in many ways. It has allowed businesses to grow on a global scale quicker and easier than ever before, it has also diversified most companies marketing strategies due to the prominence of social media and the use of the internet. These are just two examples of how technology has changed business to this day. This article outlines some of the key areas in technology that can be used to the advantage of businesses this year:


Accounting and Bookkeeping

Cloud-based accounting and bookkeeping services have soon become very popular with both the accounting industry and business looking for accounting services. Essentially, these cloud-based platforms have made accounting and bookkeeping incredibly easy. In the case of some smaller businesses, it can take out the need to have an accountant altogether, consequently lowering costs. It also gives a real time overview of a business’s financial position, which can be very beneficial when it comes to fast decision making.

Having all transactions going through one system can be very efficient and easy to manage. This is why it is predicted that 90% of small and medium businesses are likely to move over to cloud-based accounting by 2020.



Skype is extremely useful for businesses with clients, partners or colleagues located around the world. It allows them to easily communicate without the need for travel. It is very cost effective and efficient for businesses to use when holding things such as international client meetings or conference calls with people based in various locations. It is preferred by businesses due to its ability to connect people with any kind of device seamlessly from any location, as long as there is an internet connection. Not only has it made businesses more cost effective and efficient, it has also allowed business to expand massively overseas which may not previously have been possible, due to the high costs and inconvenience issues involved with contacting clients.

With tools such as this, the potential for new businesses to develop from anywhere in the world is much greater than it has ever been.



Social media

Using social media as a form of marketing is becoming extremely popular with businesses and with good reason, it allows businesses to advertise at little to no cost. Posting marketing material on platforms such as Facebook or Instagram is free, but there is also the option to use paid advertising as well. Facebooks paid advertising offers an extremely effective marketing strategy where the ads are targeted specifically to the people who are most likely to buy and only charges the business for clicks on the ads (much like Google PPC), this makes it incredibly cost effective in comparison to other methods of advertising. This is the case with many other social media platforms, such as Youtube or Twitter.

Email marketing

Many people believe that email marketing is ineffective, but if structured correctly and targeted at the right people it has the potential to be one of the best forms of advertising available. Not only can it be a good way of grabbing their attention, but it is also very cheap. Emails are free to send, but the cost of automated emails to a large audience is minimal.

Google traffic

The two most effective ways of directing Google traffic to a website are paid advertising and organically through Google search.

Search Ads are the most popular form of Google advertising; these are the ads that appear above the organic listings in the Google search results. One of the advantages of this method is that it allows companies to instantly rank at the top of the search results for their chosen keyword, but the competition for more popular keywords can drive the price drastically up. Google Ads are recognised by the ‘Ad’ on their listings.

Ranking in the organic search results is a great way to attract customers to your website, partly due to its less intrusive appeal. It is not often viewed as advertising by consumers, so they often trust the organic search results more than the paid ads featured at the top of the page. This is proven by statistics showing that 85% of people will skip past the ads and only click on websites from the organic listings. Obviously, higher ranking positions receive more people to their website. So, to achieve optimal Google rankings, businesses will often hire an SEO company to do the work for them.



Digital Marketing Tips for Business

A Quick Guide On SEO For Business

When it comes to getting more customers, you need to do SEO on your website to get more organic traffic. The more traffic you get to your business website, the more sales and inquiries you will get, which will lead to more profits.

In order to get more organic traffic, your website will need to be on the first page of Google and in one of the top three positions. So, in order to get these rankings, you will need to do proper On-page and off-page SEO.

On-page SEO is as simple as finding the right long tail keywords for your business and optimising each page on your website for those keywords. You should focus on keywords that have at least 50+ searches per month to ensure you get traffic when you rank for those keywords.

Once you have your keyword list, you can optimise each page by using the main keyword in the title and URL of the page. You can then sprinkle other keywords throughout the copy so you can rank for them as well.

Next, you will have to get backlinks for your website. Social backlinks are extremely effective and will help your website to build trust and authority. In order to get these backlinks, simply build out profiles on as many social sites that you can find such as Facebook, Instagram, Twitter etc.

If you don’t have time, there are companies who can help to create your profiles like Know’em and Konker SEO Outsourcing or you could speak to a local Irish SEO company like NiSEO who specialise in ranking client websites.

Once you have built these profiles, be sure to link back to your business website. You can then buy social link profiles so you can get some social activity on these profiles, which will strengthen them.

In conclusion, we have just covered a few SEO tips that will help you to improve your rankings. Once your rankings increase, you will get more traffic and customers which will make your business thrive.

The Future of Technology

As Technology Advances Can Business Keep Up?


The UK is one of the fastest growing business technology hubs in the world, and when something is coming that will radically accelerate the speed of commerce, you’re likely to see it in the UK first.

At Future Technology Trends we have eyes all over the world looking for fast breaking technologies that are going to change the way that business is done forever. From micro banking to mobile phone credit card capabilitites, we see these trends first.

Stay tuned for tomorrows news on technologies you want today!